Overview
18,007
10,014
1.3% of all pages
1.8
embeds/page
1,240
6.9% unpublished
Block Type 7 Breakdown
Type 7 blocks include multiple embed platforms (37,650 total)
| Platform ID | Platform | Count | Percentage |
|---|---|---|---|
| 2 | YouTube | 18,007 | 47.8% |
| 6 | TikTok | 9,326 | 24.8% |
| 9 | Vimeo | 7,151 | 19.0% |
| 7 | Twitch | 1,368 | 3.6% |
| 16 | Rumble | 683 | 1.8% |
| 54 | ShopMy | 393 | 1.0% |
| 14 | Loom | 381 | 1.0% |
| Other | Various | 341 | 0.9% |
URL Format Distribution
| URL Format | Count | Percentage | Examples |
|---|---|---|---|
| youtu.be/ | 9,776 | 54.3% | |
| youtube.com/watch | 5,267 | 29.3% | |
| Other formats | 2,858 | 15.9% | - |
| youtube.com/shorts | 106 | 0.6% |
Short share links (youtu.be) are more popular than full URLs, likely from mobile sharing.
URL Parameters Analysis
| Parameter | Description | Count | Percentage | Examples |
|---|---|---|---|---|
| ?si= | Share tracking param | 4,986 | 27.7% | |
| ?t= | Timestamp | 816 | 4.5% | |
| ?list= | Playlist link | 303 | 1.7% |
YouTube Embeds Per Page
| Embed Count | Pages | Percentage | Examples |
|---|---|---|---|
| 1 embed | 7,547 | 75.4% | |
| 2 embeds | 1,049 | 10.5% | |
| 3 embeds | 509 | 5.1% | |
| 4 embeds | 282 | 2.8% | - |
| 5 embeds | 202 | 2.0% | - |
| 6-10 embeds | 339 | 3.4% | |
| 11+ embeds | 86 | 0.9% |
75% of pages with YouTube have just 1 embed - most users feature a single video.
Custom Title Usage
11,405
63.3% of embeds
6,602
36.7% of embeds
Example Titles
| Handle | Custom Title |
|---|---|
| alexaesco | watch my latest vlog here! |
| riogrinday | Cry No More Official Reaction Video - K.C. Trippin TV |
Border Radius Settings
| Border Radius | Count | Visual Style |
|---|---|---|
| 16px | 2,203 | Default rounded |
| 32px | 134 | Very rounded |
| 0px | 45 | Sharp corners |
| 20px | 46 | Medium rounded |
| Other | ~200 | Custom values |
Most users keep the default 16px border radius. Only ~2,600 embeds have explicit radius settings.
User Plan Distribution
| Plan | Pages with YouTube | Percentage | Examples |
|---|---|---|---|
| Basic (Free) | 790 | 61.6% | |
| VIP | 393 | 30.6% | |
| Pro | 96 | 7.5% | |
| Premium | 4 | 0.3% | - |
VIP users are over-represented (30.6% vs 3.6% overall) - paid users use YouTube embeds 8x more.
YouTube Embed Creation Timeline
| Month | Embeds Created |
|---|---|
| Feb 2026 | 42 (partial) |
| Jan 2026 | 162 |
| Dec 2025 | 181 |
| Nov 2025 | 199 |
| Oct 2025 | 143 |
| Sep 2025 | 134 |
| Aug 2025 | 201 |
| Jul 2025 | 199 |
| Jun 2025 | 273 |
| May 2025 | 241 |
| Apr 2025 | 304 |
| Legacy (no date) | 15,928 |
Power Users (Most YouTube Embeds)
| Handle | YouTube Embeds | Notes |
|---|---|---|
| vietnamtravelprice | 54 | Travel content |
| diamant-studio | 22 | Studio/creative |
| orinnrahman | 21 | - |
| candy1823 | 18 | - |
| entrehouse | 17 | - |
| 77reelz | 17 | Video content |
| nextroundmedia | 17 | Media company |
| apptalks | 16 | Tech content |
| eldocfede | 15 | - |
| atlasai | 14 | AI content |
Verified Pages with YouTube
| Handle | Name | YouTube Embeds |
|---|---|---|
| encorebeachclub | Encore Beach Club Las Vegas | 3 |
Only 1 verified page currently uses YouTube embeds.
Draft (Unpublished) YouTube Embeds
1,240
6.9% of YouTube embeds
16,767
93.1% of YouTube embeds
Pages with Draft YouTube Embeds
| Handle | Notes |
|---|---|
| nickkratka | Has draft YouTube blocks |
| tombrady2 | Has draft YouTube blocks |
| elisevictoria | Has draft YouTube blocks |
Key Insights
Low Adoption: Only 1.3% of pages use YouTube embeds - video content is underutilized
Single Video Focus: 75% of pages with YouTube have just 1 embed - users feature a hero video
Mobile Sharing: 54% use youtu.be short links - most embeds come from mobile share buttons
Paid User Feature: VIP users are 8x more likely to use YouTube embeds than free users
Shorts Underused: Only 106 YouTube Shorts embeds (0.6%) despite Shorts popularity
Custom Titles Common: 63% of embeds have custom titles - users personalize their video CTAs
Power User: vietnamtravelprice leads with 54 YouTube embeds
Outliers and Edge Cases
Extreme Embed Counts
vietnamtravelprice has 54 YouTube embeds - likely a video portfolio or channel showcase. This is 30x the average (1.8 embeds/page).
Playlist Links
303 embeds (1.7%) include playlist parameters - these may not render correctly as single videos.
Timestamp Links
816 embeds (4.5%) include timestamps - users are linking to specific moments in videos.
Draft Rate
6.9% of YouTube embeds are drafts - higher than average, suggesting users create but don't publish video blocks.
Block Structure
YouTube embed block within a page document (blocks.type: 7, blocks.data.socialPlatform: 2)
{
"id": "392541b5-8b6e-4df1-a85c-98b5fe8691af",
"type": 7, // Video block type
"isDraft": true,
"layoutPosition": {
"id": "392541b5-8b6e-4df1-a85c-98b5fe8691af",
"width": 2,
"y": 33,
"x": 0
},
"data": {
"borderRadius": 16,
"socialPlatform": 2, // 2 = YouTube
"url": "https://www.youtube.com/watch?v=tRkj8e0BAtE",
"title": "" // Optional custom title
},
"analyticsId": "1VBX6P6GTfL",
"analyticsIdNum": "538144713132785665",
"oldId": "538144713132785665"
}Analysis date: February 2026