TikTok Embeds vs Carousel Embeds
Comparing standalone TikTok embed blocks (type 7) with TikTok carousel blocks (type 6, contentType 5) - February 2026
TikTok Carousels = VIP Feature
80.5% of TikTok carousel users are VIP - the highest premium adoption of any carousel type. Combined with TikTok driving 74.6% of all traffic to hoo.be pages, this is a critical feature for monetizing creators.
Side-by-Side Overview
9,326
total blocks
7,595
pages using
1.2
avg per page
8.0%
draft rate
Block type: 7 (Video Embed)
socialPlatform: 6 (TikTok)
Use case: Single video display
Custom titles: 20.6% have custom titles
1,310
total blocks
1,017
pages using
1.3
avg per page
13.9%
draft rate
Block type: 6 (Carousel)
contentType: 5 (TikTok)
Use case: Multiple videos in scrollable row
VIP adoption: 80.5% are VIP users
Direct Comparison
| Metric | Embed (Type 7) | Carousel (Type 6) | Ratio | Notes |
|---|---|---|---|---|
| Total Blocks | 9,326 | 1,310 | 7.1:1 | Embeds are 7x more common |
| Pages Using | 7,595 | 1,017 | 7.5:1 | More pages use standalone embeds |
| Avg per Page | 1.2 | 1.3 | 1:1.1 | Slightly more carousels per page |
| Draft Rate | 8.0% | 13.9% | — | Embeds have much lower friction |
| VIP User % | 38.2% | 80.5% | 1:2.1 | Carousels are heavily premium |
MongoDB Schema Differences
How the data is stored differently in the database
| Field | Embed Block (Type 7) | Carousel Block (Type 6) | Same? |
|---|---|---|---|
| type | 7 (Video Embed) | 6 (Carousel) | |
| contentType | N/A | 5 (TikTok) | |
| socialPlatform | 6 (TikTok) | N/A | |
| url | ✓ Required | ✗ Not stored | |
| title | ✓ Optional (20.6% use) | ✓ Optional (header) | |
| borderRadius | ✓ Per-block | ✓ itemBorderRadius | |
| rows | ✗ N/A | ✓ 1 or 2 | |
| itemSize | ✗ N/A | ✓ sm/md/lg | |
| childContentCount | ✗ N/A | ✓ Number of videos |
MongoDB Document Examples
TikTok Embed Block (Type 7)
{
"id": "abf6428a-3a82-45aa-ba4e-dbfe620e03fe",
"type": 7,
"isDraft": false,
"sortOrder": 0,
"data": {
"url": "https://www.tiktok.com/@kayla.birmingham/video/7286152525349178667?lang=en",
"socialPlatform": 6,
"title": "My TikTok Video",
"borderRadius": 16
},
"parentId": "ff64ecd9-5b36-4c52-888a-7e63e3ba7ea2",
"analyticsId": "Me2WxM2U8M"
}Single video with URL stored directly in the block
TikTok Carousel Block (Type 6)
{
"id": "carousel-tiktok-123",
"type": 6,
"contentType": 5,
"isDraft": false,
"layoutPosition": { "x": 0, "y": 10, "width": 2 },
"data": {
"title": "My TikToks",
"rows": 1,
"childContentCount": 6,
"itemLayout": 3,
"itemSize": "lg",
"itemWidth": "md",
"itemPadding": true,
"itemBorderRadius": 16
},
"analyticsId": "car-tiktok-789"
}Container block - video URLs stored separately or fetched dynamically
User Plan Distribution
| Basic | 669 | 55.1% |
| VIP | 464 | 38.2% |
| Pro | 79 | 6.5% |
| Premium | 2 | 0.2% |
Majority are Basic (free) users - embeds are accessible to all
| VIP | 352 | 80.5% |
| Basic | 51 | 11.7% |
| Pro | 34 | 7.8% |
| Premium | 0 | 0% |
80.5% VIP - highest premium adoption of any carousel type
Top Users by Type
Max: 26 TikTok embeds on a single page
Overlap: Users like @nickkratka, @coachella, @nickantonyan, and @urbanindie use both formats
Embeds Per Page Distribution
How many TikTok embeds users add per page (standalone embeds only)
| TikToks per Page | Pages | Percentage |
|---|---|---|
| 1 | 3,707 | 48.8% |
| 2 | 206 | 2.7% |
| 3 | 267 | 3.5% |
| 4 | 243 | 3.2% |
| 5 | 164 | 2.2% |
| 6+ | 3,008 | 39.6% |
39.6% of pages have 6+ TikTok embeds - heavy use for content showcases. This suggests carousels could consolidate these.
URL Parameters (Embeds Only)
TikTok embed blocks store the actual video URL. Carousels don't store URLs in the same way.
| Parameter | Count | Percentage | Description |
|---|---|---|---|
| lang= | 510 | 5.5% | Language parameter |
| utm_source | 250 | 2.7% | UTM tracking |
| utm_medium | 222 | 2.4% | UTM tracking |
| utm_source=hoobe | 185 | 2.0% | Hoobe attribution |
Only 2% of TikTok URLs include utm_source=hoobe tracking - most users paste URLs directly from TikTok.
Carousel-Specific Settings
TikTok carousels have additional layout options not available in embed blocks
| Setting | Count | Percentage |
|---|---|---|
| rows: 1 | 1,050 | 80.2% |
| rows: 2 | 260 | 19.8% |
| itemSize: lg | 785 | 60.0% |
| itemSize: md | 525 | 40.0% |
Key Differences Summary
- Stores video URL directly in block
- Single video per block
- Lower friction (8.0% draft rate)
- More accessible (55.1% Basic users)
- 7x more common than carousels
- 20.6% have custom titles
- Container for multiple videos
- Horizontal scrolling display
- Layout options (rows, itemSize)
- 80.5% VIP users - premium feature
- Higher friction (13.9% draft rate)
- Highest VIP adoption of any carousel
Similarities
- Both display TikTok content - videos from TikTok platform
- Both support custom titles - optional header text
- Both support border radius - customizable corners
- Both use layoutPosition - same grid positioning system
- Both have analyticsId - tracked for engagement
- Same power users - @nickkratka, @coachella, @nickantonyan use both
TikTok Traffic Impact
74.6%
of all hoo.be traffic comes from TikTok
86.6%
of clicks are from mobile devices
80.5%
of TikTok carousel users are VIP
TikTok is the primary traffic driver for hoo.be. TikTok carousels are critical for premium users.
Recommendations
1. Keep TikTok Carousels as Premium Feature
With 80.5% VIP adoption, TikTok carousels are clearly valued by premium users. This is the highest VIP adoption of any carousel type - keep it as a differentiator.
2. Reduce Carousel Friction
Carousels have 13.9% draft rate vs 8.0% for embeds. Simplifying the carousel creation flow could improve completion rates and increase adoption.
3. Suggest Carousels for Heavy Embed Users
39.6% of pages have 6+ TikTok embeds. These users might benefit from carousels to consolidate their content. Consider prompting them to try carousels.
4. Add UTM Tracking by Default
Only 2% of TikTok URLs have hoobe attribution. Consider auto-adding utm_source=hoobe to help users track their traffic sources.
Analysis date: February 15, 2026