Overview
9,326
7,595
~1% of all pages
1.2
embeds/page
1,921
20.6% customized
URL Parameters
| Parameter | Count | Percentage | Notes |
|---|---|---|---|
| lang= | 510 | 5.5% | Language parameter |
| utm_source | 250 | 2.7% | UTM tracking |
| utm_medium | 222 | 2.4% | UTM tracking |
| utm_source=hoobe | 185 | 2.0% | Hoobe attribution |
Embeds Per Page Distribution
| TikToks per Page | Pages | Percentage |
|---|---|---|
| 1 | 3,707 | 48.8% |
| 2 | 206 | 2.7% |
| 3 | 267 | 3.5% |
| 4 | 243 | 3.2% |
| 5 | 164 | 2.2% |
| 6+ | 3,008 | 39.6% |
Max: 26 TikTok embeds on a single page
Border Radius Settings
| Border Radius | Count | Percentage |
|---|---|---|
| Not set (default) | 8,405 | 90.1% |
| 16px | 581 | 6.2% |
| 32px | 114 | 1.2% |
| 0px (square) | 20 | 0.2% |
| Other values | 206 | 2.2% |
User Plan Distribution
Pages with TikTok embeds by user plan (users with plan data)
| Plan | Pages | Percentage |
|---|---|---|
| Basic | 669 | 55.1% |
| VIP | 464 | 38.2% |
| Pro | 79 | 6.5% |
| Premium | 2 | 0.2% |
Creation Timeline
| Year | Pages Created | Notes |
|---|---|---|
| Pre-2025 | 6,402 | Legacy pages (no date) |
| 2025 | 1,067 | Full year |
| 2026 | 126 | YTD (Feb 2026) |
Verified Users with TikTok Embeds
Sample of verified creators using TikTok embeds
Key Insights
TikTok vs YouTube Comparison
TikTok embeds (9,326) are about half as common as YouTube embeds (18,007). However, TikTok users tend to embed more videos per page on average.
Custom Titles
20.6% of TikTok embeds have custom titles, often following the pattern "[Creator Name] on TikTok". This is higher than YouTube's custom title rate.
UTM Tracking
Only 2% of TikTok URLs include utm_source=hoobe tracking, suggesting most users paste URLs directly from TikTok without modification.
Power Users
The most TikTok-heavy page has 26 embeds. About 40% of pages with TikTok have 6 or more videos, indicating heavy use for content showcases.
Outliers and Edge Cases
| Case | Count | Notes |
|---|---|---|
| Pages with 10+ TikToks | 70 | Heavy content creators |
| Square corners (0px radius) | 20 | Intentional design choice |
| With language parameter | 510 | International users |
Block Structure
TikTok embed block within a page document (blocks.type: 7, blocks.data.socialPlatform: 6)
{
"id": "abf6428a-3a82-45aa-ba4e-dbfe620e03fe",
"type": 7, // Video block type
"isDraft": true,
"sortOrder": 0,
"data": {
"url": "https://www.tiktok.com/@kayla.birmingham/video/7286152525349178667?lang=en&utm_medium=social&utm_source=hoobe",
"socialPlatform": 6, // 6 = TikTok
"title": "" // Optional custom title
},
"parentId": "ff64ecd9-5b36-4c52-888a-7e63e3ba7ea2",
"analyticsId": "Me2WxM2U8M",
"analyticsIdNum": "367739785326493697",
"oldId": "367739785326493697",
"oldParentId": "367739785297133569"
}