Executive Summary

Current Insights

Users & Growth

MetricValue
Total Users1.29M
Jan 202689.8K
Feb 202636.4K
2025 Avg/mo60.8K
Peak96.0K
YoY Growth+116%

Onboarding Funnel

StageCount
Started723.7K
Completed208.6K
Completion Rate28.8%
Drop: Email215.7K
Drop: Paywall93.0K
Drop: Links56.4K

User Composition

TypeCount%
Fans259.2K35.8%
Creators238.3K32.9%
Businesses49.3K6.8%
Not Selected176.8K24.4%

Key Insights

1.
Email drop-off is critical — 30% never proceed
2.
Paywall hurts conversion — 13% stuck at pricing
3.
Add links causes friction — 8% abandon here
4.
24% skip user type — missing segmentation

Problems

Donation Blocks

2,480

total blocks

0.3%

page adoption

Draft rate9.6%
Basic plan users87%
Custom URLs84%

Grassroots fundraising use case not being monetized

Examples:@biffjezos,@alixx,@hesley

Block Structure (type: 3)

{
  "type": 3,
  "isDraft": false,
  "data": {
    "title": "Support our cause",
    "url": "https://gofund.me/...",
    "description": "Help us...",
    "layout": 3
  }
}

YouTube Embeds

18,007

total embeds

1.3%

page adoption

Draft rate6.9%
Avg per page1.8
Pages with embeds10,014

Low adoption for creator platform — promote in onboarding

Examples:@alexaesco,@akon,@encorebeachclub

Block Structure (type: 7)

{
  "type": 7,
  "isDraft": false,
  "data": {
    "url": "https://youtube.com/...",
    "socialPlatform": 2,
    "layout": 1,
    "displayMode": "video"
  }
}

Tips Blocks

High Draft

3,389

total blocks

0.4%

page adoption

Draft rate22.1%
Popular amounts$5, $10 (47%)
Custom enabled57%

Creators hesitant to publish monetization blocks

Examples:@kayla,@jordan,@natecreates

Block Structure (type: 2)

{
  "type": 2,
  "isDraft": false,
  "data": {
    "tipAmounts": [2, 5, 10],
    "showCustomAmount": true,
    "requireEmail": false,
    "layout": 2
  }
}

Contact Blocks

9,247

total blocks

1.2%

page adoption

Draft rate11.3%
Email-only forms65%
Include phone38%

Core feature with low adoption — promote in onboarding

Examples:@138watertm,@rossking,@alexsnelll

Block Structure (type: 4)

{
  "type": 4,
  "isDraft": false,
  "data": {
    "buttonText": "subscribe to me",
    "fields": [
      { "type": "email", "required": true },
      { "type": "phone", "required": false }
    ]
  }
}

TikTok Embeds

9,326

total embeds

1.0%

page adoption

Pages with TikTok7,595
Avg per page1.2
Custom titles20.6%

Second most popular embed type after YouTube

Examples:@nickantonyan,@coachella,@itssophierain

Block Structure (type: 7, platform: 6)

{
  "type": 7,
  "isDraft": false,
  "data": {
    "url": "https://tiktok.com/@user/video/...",
    "socialPlatform": 6,
    "layout": 1,
    "title": "My viral video"
  }
}

Spotify Embeds

7,151

total embeds

0.9%

page adoption

Draft rate5.4%
Pages with Spotify6,565
Avg per page1.1

Popular for musicians — tracks, albums, playlists

Examples:@zaccariarodrigo,@tayo,@ijaiime

Block Structure (type: 7, platform: 9)

{
  "type": 7,
  "isDraft": false,
  "data": {
    "url": "https://open.spotify.com/track/...",
    "socialPlatform": 9,
    "layout": 1,
    "displayMode": "compact"
  }
}

Carousels

8,478

total carousels

0.6%

page adoption

Publish rate85.8%
Pages with carousels4,425
Avg per page1.9

Multiple content types: links, images, videos, events

Examples:@brysontiller,@insomniacevents,@kevinhart

Block Structure (type: 6)

{
  "type": 6,
  "isDraft": false,
  "data": {
    "carouselType": "links",
    "items": [...],
    "layout": 1,
    "autoplay": false
  }
}

Product Blocks

9,448

total products

0.2%

page adoption

With discounts12.6%
With promo codes10.2%
Pages with products1,645

E-commerce feature with affiliate/discount support

Examples:@xoxomonnie,@jason.wittrock,@birgitindira

Block Structure (type: 10)

{
  "type": 10,
  "isDraft": false,
  "data": {
    "title": "Product Name",
    "price": 29.99,
    "discountPrice": 19.99,
    "promoCode": "SAVE20",
    "url": "https://..."
  }
}

Ticketmaster

Low Use

136

total blocks

0.02%

page adoption

Draft rate25%
Pages with TM119
Avg per page1.1

Very low adoption — consider deprecating or improving

Examples:@islandblock,@joesavage

Block Structure (type: 5)

{
  "type": 5,
  "isDraft": false,
  "data": {
    "artistId": "K8vZ917...",
    "type": "events",
    "layout": 1,
    "limit": 5
  }
}