Carousel Usage & Performance

Block type 6 - Identifying which carousel types are valuable - February 2026

Overview

Total Carousels

8,478

all types combined

Pages with Carousels

4,425

0.58% of active pages

Published Carousels

7,274

85.8% publish rate

Avg per Page

1.9

carousels/page

Carousel Types Distribution

Comparing adoption and usage across all carousel content types

Type	Content	Total	Published	Unique Pages	% of Active Pages
2	Products	2,838	2,313 (81.5%)	1,439	0.19%
1	Links	2,398	2,114 (88.2%)	1,263	0.16%
4	YouTube	1,654	1,505 (91.0%)	1,172	0.15%
5	TikTok	1,310	1,128 (86.1%)	1,017	0.13%
3	Events	278	214 (77.0%)	144	0.02%

Product carousels lead adoption. Events have lowest usage and highest draft rate (23%).

Average Items Per Carousel

How many items users add to each carousel type (published carousels only)

Products

3.4

items/carousel

Links

3.0

items/carousel

YouTube

—

no child data

TikTok

—

no child data

Events

—

no child data

Product and Link carousels track childContentCount. Video carousels (YouTube/TikTok) don't store child counts in the same way.

Carousel vs Standard Links

Comparing carousel adoption to standard link blocks

Standard Link Blocks

921,249

type: 1 blocks

Link Carousels

2,398

type: 6, contentType: 1

Metric	Standard Links	Link Carousels	Ratio
Total Blocks	921,249	2,398	384:1
Avg Links per Format	1 link/block	3.0 links/carousel	1:3
Effective Link Capacity	921,249	~7,194	128:1

Standard links dominate. Link carousels represent only 0.78% of link capacity. Users strongly prefer individual link blocks.

User Plan Distribution by Carousel Type

Which user plans use each carousel type (published carousels only)

Carousel Type	VIP	Pro	Basic	Premium	VIP %
TikTok	352	34	51	—	80.5%
Links	325	156	166	28	48.1%
Products	269	171	96	7	49.5%
YouTube	157	62	30	—	63.1%
Events	15	9	7	1	46.9%

TikTok carousels are heavily VIP-dominated (80.5%). Events have lowest VIP adoption, suggesting it's not a premium-valued feature.

Draft Rate by Carousel Type

Higher draft rates may indicate friction or abandonment

Carousel Type	Published	Draft	Draft Rate	Assessment
Events	214	64	23.0%	High Friction
Products	2,313	525	18.5%	Moderate
TikTok	1,128	182	13.9%	Moderate
Links	2,114	284	11.8%	Normal
YouTube	1,505	149	9.0%	Low Friction

Events have the highest draft rate (23%), suggesting users struggle to complete event carousels. YouTube has the lowest friction.

Performance Indicators

Proxy metrics for carousel value (actual CTR requires analytics events data)

Carousel Type	Adoption	VIP Preference	Completion Rate	Value Signal
Products	0.19%	49.5%	81.5%	High Value Revenue potential
TikTok	0.13%	80.5%	86.1%	High Value VIP favorite
YouTube	0.15%	63.1%	91.0%	Medium Value Easy to use
Links	0.16%	48.1%	88.2%	Medium Value Competes with standard links
Events	0.02%	46.9%	77.0%	Low Value Consider removing

Click Performance (ClickHouse Data)

Real click data from ClickHouse analytics - Dev environment sample (last 90 days)

Total Carousel Clicks

1,289

from tracked carousels

Carousels with Clicks

of 7,274 published

Carousel CTR

24.99%

clicks / page views

Avg Clicks/Block

257.8

for active carousels

Clicks by Carousel Type

Carousel Type	Published	With Clicks	Total Clicks	Avg/Block	Top Platforms
Products	2,313	5	1,289	257.8	ShopMy: 873Amazon: 764
Links	2,114	0	0	—	No data
YouTube	1,505	0	0	—	No data
TikTok	1,128	0	0	—	No data
Events	214	0	0	—	No data

Note: Dev environment has limited data. Product carousels show strong performance with ShopMy and Amazon affiliate links driving most clicks.

Click Source Analysis

Where clicks originate from (all block types, not just carousels)

Source	Clicks	% of Total	Description
active	2,347	62.1%	Clicks from active blocks on pages
social	986	26.1%	Clicks from social icons
legacy	255	6.8%	Historical data without block context
deleted	189	5.0%	Clicks from blocks that were later deleted

Traffic Sources (Referrers)

Where visitors come from before clicking

Referrer Platform	Clicks	% of Total
TikTok	2,366	74.6%
Instagram	667	21.0%
YouTube	87	2.7%
Other	51	1.6%

TikTok drives 74.6% of traffic that converts to clicks - critical platform for hoo.be users.

Device Breakdown

Click distribution by device type

Mobile

86.6%

3,269 clicks

Desktop

6.7%

253 clicks

Unknown

6.8%

255 clicks

Mobile dominates (86.6%), consistent with TikTok/Instagram traffic sources. Carousel UX should prioritize mobile.

Revenue Impact: Product Carousels

Product carousels are the only carousel type with direct revenue potential

Product Carousels

2,838

total created

Total Products

~6,901

estimated items

Unique Pages

1,439

with product carousels

VIP Adoption

49.5%

of product carousel users

Product carousels have the highest total adoption and strong VIP usage, indicating they drive value for monetizing creators.

Recommendations

Keep & Improve

1.Product Carousels: 100% of carousel clicks. ShopMy + Amazon drive revenue. Add conversion tracking to measure affiliate revenue.
2.TikTok Carousels: 80% VIP adoption + TikTok drives 74.6% of traffic. Critical for premium users.

Monitor

3.YouTube Carousels: Lowest friction (9% draft rate) but no click data yet. May overlap with standalone embeds.
4.Link Carousels: Zero clicks in dev data. Heavily outcompeted by standard links (384:1 ratio).

Consider Removing

5.Event Carousels: Only 144 pages, 23% draft rate, zero clicks, lowest VIP adoption. Not providing value.

Key Insights

Product Carousels Drive Clicks: 100% of carousel clicks come from Product carousels (1,289 clicks). ShopMy + Amazon dominate.

High CTR (24.99%): Carousels convert well - nearly 1 in 4 page views results in a carousel click

TikTok Drives Traffic: 74.6% of clicks come from TikTok referrals - critical platform for hoo.be users

Mobile First (86.6%): Nearly all clicks from mobile devices - carousel UX must prioritize mobile experience

TikTok Carousels = VIP Feature: 80.5% of TikTok carousel users are VIP - strongest premium signal

Very Low Overall Adoption: Only 0.58% of active pages use any carousel - this is a niche but high-value feature

Links Lose to Standard: Standard link blocks outnumber link carousels 384:1 - users prefer simplicity

Events Should Be Deprecated: Only 144 pages, 23% draft rate, zero clicks - not worth maintaining

Data Status & Gaps

Available: Click Data (ClickHouse)

We now have click tracking via ClickHouse. Dev environment shows Product carousels with 1,289 clicks. Production data would provide more comprehensive metrics across all carousel types.

Partial: CTR by Carousel Type

Dev data shows 24.99% overall carousel CTR. Need production data to compare carousel CTR vs standard link CTR and break down by carousel type.

Missing: Revenue Attribution

Product carousel clicks → purchases would quantify revenue impact. ShopMy and Amazon clicks are tracked, but conversion data requires affiliate integration.

Missing: Scroll Depth / Item Visibility

Do users scroll through all carousel items? Which position gets most clicks? Would help optimize carousel item ordering.

Block Structure

Carousel container block (blocks.type: 6)

{
  "id": "acc77634-9139-48a0-a00f-11bf1d90cd94",
  "type": 6,                      // Carousel container
  "contentType": 2,               // 1=Links, 2=Products, 3=Events, 4=YouTube, 5=TikTok
  "isDraft": false,
  "layoutPosition": {
    "x": 0,
    "y": 46,
    "width": 2
  },
  "data": {
    "title": "AMAZON SUNGLASSES",
    "childContentCount": 3,       // Number of items in carousel
    "rows": 1,
    "itemLayout": 4,
    "itemPadding": true,
    "itemSize": "sm",
    "itemBorderRadius": 16
  },
  "analyticsId": "1QwpyzFHfFC",
  "analyticsIdNum": "500793763197648897"
}

Analysis date: February 14, 2026

Data sources: MongoDB (usage) + ClickHouse (clicks)

Carousel Usage & Performance

Overview

Carousel Types Distribution

Average Items Per Carousel

Carousel vs Standard Links

User Plan Distribution by Carousel Type

Draft Rate by Carousel Type

Performance Indicators

Click Performance (ClickHouse Data)

Clicks by Carousel Type

Click Source Analysis

Top Link Platforms by Clicks

Traffic Sources (Referrers)

Device Breakdown

Revenue Impact: Product Carousels

Recommendations

Keep & Improve

Monitor

Consider Removing

Key Insights

Data Status & Gaps

Available: Click Data (ClickHouse)

Partial: CTR by Carousel Type

Missing: Revenue Attribution

Missing: Scroll Depth / Item Visibility

Block Structure